St. Petersburg's Newest Look Into Fashion

About the Owner

Victoria with her daughter, Fallon.

Victoria Blair, owner of The Shop, is a gifted fashion consultant, a proud wife and mother and an energetic entrepreneur.

Born and raised in upstate New York, Victoria always has been passionate about fashion and shopping. When she wasn’t attending her son’s golf tournaments or organizing weekend sleepovers for her daughters, she was flipping through Vogue or checking out the newest trends at local boutiques.

After spending childhood vacations in Florida, Mark, Victoria’s husband, knew he would one day call the Sunshine State home.

So in the early 1990s, Victoria, Mark and their six children moved to Florida. With fashion still at the forefront, Victoria knew she wanted a boutique of her own.

In 2002, with fewer sleepovers and tournaments, Victoria opened The Shop, turning her passion for fashion into one of the best places to shop in the Tampa Bay area.

Victoria recently opened The Look Boutique in Tampa to cater to her clientele across Tampa Bay. Customers can find the same fashion forward apparel and accessories at both locations.